Learn Seo In Youtube For Beginners

Understanding and learning youtube seo are the steps you must understand so that your channel can grow, let's learn youtube seo and seo basics for beginners. What are the parts.

Table of contents 

A. Youtube SEO 

B. Youtube Algorithm

C. Youtube metadata

1. Title

2. Description

3. Tags

a. Youtube keyword research

b. Keyword research with apps

4. Thumbnails

5. Signs of a successful youtube channel

Conclusion

A. Seo youtube

Seo or an abbreviation of search engine optimization, YouTube SEO is the optimization steps of the videos that you create and upload on YouTube. The main goal of this optimization is to make videos more accessible to people. With certain keywords, videos can appear in searches and rank in searches.

B. Youtube Algorithm

The youtube algorithm is the calculation way this site distributes video content. The way the algorithm works on YouTube is now actually simple. This algorithm helps YouTube users to find videos that suit their tastes and preferences.

C. Youtube metadata optimization

Youtube metadata consists of several important things such as title, description, tags, thumbnails and others.

1. Title

The title is the most important part of your video, it also really determines the click or not of your video. Creating a title on a YouTube video also cannot be made carelessly, for beginners it is necessary to pay attention when creating a title, keywords must be inserted so that your video can be found in searches.

Unlike the case with youtubers who already have a name, they want to make any title, it is not a problem because they already have a fixed audience base, so even if the title used does not contain keywords, it can still be crowded to watch

How to make a title can be combined with keywords and then add interesting words. An example of the title of the video, Fishing Catfish Baboon Fishing Rod until Almost Broken, the main keyword in this title is fishing for baboon catfish, then added with the word fishing rod until it almost breaks is a word added to attract the attention of the audience.

2. Description

Youtube is one of the biggest search engines. By writing a description of a youtube video with keywords, viewers can find your video easily through search. Well, how to write smart descriptions on YouTube videos so that your videos are easy to find, keep reading.

Many novice youtubers leave the description section blank, either they don't know the description function or are lazy. even though the description column has an important role to convey an overview of the video as well as keywords can be added, so that the video is found in searches. The following

How to Write a Youtube Video Description to Get More Views

Write a searchable description

Descriptions can convey important information, which can help viewers find your video in search results and understand what they're going to watch. A well-written description accompanied by the right keywords can increase viewer count, as it helps videos appear in search results.

It's like this. 

Describe your video in natural language, not just a string of keywords. Copy from the tag, this is not true you have to string it into a sentence.

Include the most important keywords at the beginning of the description.

Avoid irrelevant words in the description, as they can reduce the enjoyment of the video viewing experience, and may violate YouTube policies.

Create a description that the audience can use. The description field can only display text, but you can make it interesting. You can add various interactive features that can help increase your viewer count and grow your subscriber base.

Link to a playlist containing related videos.

Use hashtags. Use related hashtags in video descriptions to help viewers find your videos when they search for specific hashtags. When uploading a video, you can include a hashtag in the title or description of the video. A hashtag in the video description is a link that a user can click on to go to a hashtag search results page that contains more videos on the subject.

Add hashtags in the main part of the description to help viewers find your video.

Make sure to only use hashtags related to your video. For example, if you're uploading a review of a particular movie, don't add hashtags related to other movies or popular movies, actors, or unrelated topics to trick viewers into increasing view counts.

A little effort goes a long way, don't fill the description with hashtags. 

Youtube will ignore all hashtags if the video has more than 15 hashtags. 

Hashtags are especially useful when used with trending content, such as upcoming events or people they're talking about. This ensures that viewers searching for videos on trending topics find appropriate content.

3. SEO tags youtube

Keywords have a very important role to help YouTube videos or blogs be found in search. You don't have a laptop or computer to do keyword research, calm down, here's how to research YouTube keywords on cellphones.

SEO tags youtube

Youtube is a very popular video platform today, any video we want to see must be on YouTube. Starting from video tutorials, entertainment, gaming, traveling and others, the number of creators is starting to increase day by day and the competition as content creators is getting higher.

If you are a beginner YouTuber, of course you will be very overwhelmed if you don't understand how YouTube works. This can be an obstacle for the channel to grow, the increasing number of creator content is not without reason, which makes people interested in joining the youtube platform because they see the income that can be obtained is quite large, this is why people are tempted and jump into the world of youtube.

You need to know that in the world of YouTube there is a term tag on videos, what is a tag is a keyword that is planted in the title, description and in the tag itself. The purpose of using this tag is so that videos uploaded to YouTube can be found in search, if the video is easily found in search, it will increase the chances of the video being watched by people.

The more viewers who watch the video, the better the channel development will be. Because the main key in youtube is the audience, therefore you have to really do keyword research either after the video making process or before making the video, this is up to you.

How to Research Youtube Keyword

Finding the most searched youtube keywords has a very important role to increase the viewers of the videos you upload on the Youtube channel. Because of these keywords, viewers can then find the videos that you upload, be it through the YouTube search bar, Google search sites, or other search engines.

In addition, the right YouTube video keywords will make the YouTube algorithm system place the video in a position that is easy for people to find and rank in search. Either it appears on the homepage or it appears in the recommendations section.

The use of these keywords is very important in every video on youtube. For the placement of keywords can be installed in the title, description, and most importantly in the tag section. These keywords will be used by the YouTube algorithm to index the videos you upload.

When the keywords are not on target, the video will be difficult to find in search. As a result, your video is very difficult to get viewers let alone subscribers, you need a long time to be recognized by youtube.

To get the right keywords, of course, is not arbitrary. Especially if the youtube channel is still new and doesn't have a lot of subscribers. Keywords must be adjusted to what people are looking for by typing in the YouTube search bar or other search engines. Therefore it takes a technique for special research so that the desired keywords are right on target. Here are 6 ways to do YouTube keyword research.

SEO youtube tools

1. Youtube Search Bar

Using the youtube search bar itself is the easiest way to do it, when you type it in the search field on youtube, below it will appear other recommended words. 

As an example; when we type the word "keyword youtube" then at the bottom will appear other words that are still related to the typed word. These are the words that you can then use and use as keywords for your video. With a note the use of these words must be relevant to the video you make. In addition, the use of keywords must also be moderate and not excessive.

2. Via Google Trends

Google trends is a site owned by Google that presents search statistics for a certain period of time. For example, weekly, monthly, and yearly, you can search for certain topics and search terms in the search field provided. Then Google Trends will display the extent to which these keywords are searched by people with a graphic description, as well as queries related to your search word.

In addition you can compare with other words. The results of these comparisons are displayed in the form of graphs and recommendations for terms or topics that are close to the words we are looking for. By using google trends, you can find out trends in certain countries, regions, or cities, even within a certain period of time and also in real time.

3. KeywordTool.io

Keywordtool.io is a service site for keyword research that can be used for YouTube as well as websites. This site was created by Artem Galimov and Leow Kah Thong, and launched in mid-2014. This site provides keyword search services for Google, Youtube, Bing, Amazon, Ebay, Play Store, Instagram, and Twitter. This site provides keywords in various languages.

How to use keywordtool.io is very easy. You only need to type the keyword you are aiming for then click search. Then there will appear various other keywords that are still relevant to the keywords you are looking for.

In addition to keywords, you can also find questions like what keywords you type and the hashtags used. For the paid version, the keywords that appear will be accompanied by the search volume, trend, CPC, and competition of these keywords. As for the free version the search volume is not displayed, and is very limited.

4. TubeBuddy

Tubebuddy is a tool for keyword research that is devoted to developing youtube channels. This company is based in San Diego, CA, United States and was founded in December 2014. Before Youtube was acquired by google, tubebuddy has been operating for about 13 years and already has thousands of users.

Because it only focuses on developing youtube channels, this tubbebudy tool is quite complete. 

In addition to getting keywords, we will also get the number of searches, overall value, CPC, or the competition value of these keywords. But for the free version, there is a certain limit on the amount you can access. To get full access, you have to use the paid version of Tubebuddy first.

And you need to know, to use tubebuddy you must first register using a Gmail account.

The support for this tool is quite full, for PCs we can download extensions that can be installed on web browsers such as Google Chrome, and for the mobile version there are special applications that can be downloaded on Playstore and Appstore, but the appearance and features are not as complete as on the PC. How to research keywords using tubebuddy is very easy.

How to research youtube keywords with tubebuddy

For how to research keywords on tubebuddy, click on the explorer tag section then type the keywords you want to shoot. After that you will be presented with data such as keyword search volume, competition, and the keyword seo score.

It should be noted that when typing keywords, try to create long-tail keywords, because long-tail keywords are better able to compete when your channel is not big. The greater the search volume, the higher the competition, the author recommends not to use these keywords.

Try to use keywords with large search volume but low competition and an overall score at the good or very good level will be very good to use. But if you don't find keywords with a large search volume, you can use even keywords with a small search volume on the condition that the overall score for the keyword is at least good, so it can be used.

Besides that, if you are stuck and can't find the keywords you want, you can see other people's video tags, this is one of the advantages of tubebuddy, we can peek at the tags used by competitors. By knowing the competitors' tags, we can know about our competitors.

With this tubebuddy you will also be given keywords that are still relevant to the keywords you were aiming for earlier. You can use these relevant words to tag videos. In addition to the advantages in terms of keyword research, this tubebuddy application also makes it easier for us when we want to share our videos, but we must first login to our youtube account. With the tubebuddy application you can directly copy the video url without any hassle, then you can share your video link to social media.

5. Vidiq

Similar to the tubbuddy tool, vidiq is also used for keyword research purposes, there are several sections that also display search volume, competition, and overall score. Indicators to determine whether you can use these keywords or not are the same as the keyword criteria on tubebuddy.

6. TagYou

TagYou is a mobile application for YouTube keyword research, besides that you can also use TagYou to see keywords used by other people. Using the TagYou tool is very easy to use. You can download the TagYou application on google playstore and appstore.

The 6 ways to research YouTube's most searched keywords are indeed mandatory for beginners to know and learn. Its use is not only fixed in one way, but by combining these tools it will produce keywords that match your youtube channel, so that your channel grows faster, and meets the monetization requirements.

4. Thumbnails

Thumbnails are important elements as well as thumbnail titles also determine the click or not of a video, therefore thumbnails must be attractive, understand how to make youtube thumbnails attractive. Additionally thumbnails or thumbnails that appear either on the homepage or appear when someone does a search.

Please note that thumbnails are one part of seo, by creating custom thumbnails will be better than thumbnails generated automatically by youtube. In addition to thumbnails, there are many other seo parts such as descriptions, titles, tags and others, but in this article we will discuss what thumbnail elements are in order to attract the attention of the audience to click on the video.

Making thumbnails can use anything such as how to make youtube thumbnails on cellphones, how to make youtube thumbnails on PC, on Android and others. Various applications can be used to create thumbnails such as PicsArt, pixellab and many other mobile applications that can be used to create youtube thumbnails.

Creating thumbnails is sometimes difficult and easy, why is that because thumbnails must be able to represent the content of the video to the audience. If you create click bait thumbnails, it will have a bad impact on channel development, although sometimes click bait can also increase the number of views.

How to make interesting youtube thumbnails

1. Pictures

The human eye is used to capturing images, so create a thumbnail with a clear image, or stand out from competitors' thumbnail images. In addition, images must also be able to convey the message in the video, so that when people see the thumbnail people will know what they are going to watch from the video.

2. Writing

You need to know that Google and YouTube are great search engines, with a special algorithm that search engines can read the text on thumbnails. Thus the possibility of the video to reach more viewers becomes greater. Besides that, the written text is also able to give curiosity about the video, make writing that can provoke someone to click on the video.

There are so many novice youtubers who mistake the text on the thumbnail, many say that the thumbnail must match the title. Actually this is not true, the writing on the thumbnail does not have to be the same as the title for words that can make people curious about the content of the video.

3. Lines or squares

Line or box elements can emphasize the text, adding a box to the text can make the text stand out more. 

4. Color

Coloring is very important, you have to be able to mix and match between dark and light colors, so that the writing you make can be seen clearly. Do not choose colors for writing that will be difficult to see, besides that you also have to be consistent in the use of color so that you have a characteristic that people will remember.

5. Font type

Choose a font that is easy for everyone to read, try to choose a simple font. You can make the font bold and adjust the size to make it easier to read, the consistent use of font types also gives your YouTube channel a distinctive character.

6. Image quality

If you are done with all the elements above you can adjust the brightness, contrast, sharpen and others. Save thumbnails in high quality so they don't get blurry.

7. Rename

Making the file name according to the video title is one of the optimization steps on thumbnails. This works when browsing images, your thumbnail can appear in search results that refer to videos.

Now that's how to make an attractive youtube thumbnail so that it can lure viewers to click on the video, you can apply the thumbnail elements above when you create a thumbnail. By applying the method above and you can also create so that your thumbnail results are better.

5. Signs of a successful youtube channel

In this day and age, youtube is used as a livelihood to make money, but you need to know what are the signs that a youtube channel will be successful. Youtube is the largest video platform today, there are various types of videos on YouTube ranging from video tutorials, entertainment, traveling and many other video niches.

But as there are many enthusiasts to become YouTubers, the competition is getting bigger, if you are a YouTuber of course you have to work extra hard to be successful on YouTube. 

Until now, YouTube is not only loved by ordinary people, but also artists are also involved in becoming content creators, such as Baim Wong, Dedy Corbuzier, Rafi Ahmad and other artists.

With more and more people who want to use YouTube to make money, you have to understand YouTube SEO. What YouTube seo should you optimize so that your videos can compete with competitors, now in this article the author will describe what are the ways to make your YouTube channel a success.

5 Signs of a successful YouTube channel.

1. Upload videos regularly

Uploading videos regularly is proven to be able to improve the quality of your seo videos in the eyes of Google, by uploading often, your videos are better known to people. The impact is that when people already know you and are happy with your content, it is possible that people will subscribe to your channel.

Uploading videos regularly doesn't mean you have to upload every day, but it can be one video a week, two videos a week. The most important thing is to be consistent in producing videos, but what if you don't have much time for content production every day, but want to upload every day. Don't worry, if you have time for content production, you can schedule when this video will air as you wish. you.

2. Focus on youtube

If you are someone who has another job, try to give special time to your YouTube channel. You must be able to divide the time so that your channel can be taken care of and grow faster.

3. Interaction with the audience

The youtube algorithm is currently very concerned with interaction or engagement, the better the interaction on the video, the more the youtube algorithm will recommend your videos everywhere. Engagement is one of the parameters used by YouTube in ranking videos, the higher the interaction, the more your videos can reach more viewers.

Whatever the interaction, this interaction is like replying to a viewer's comment or appreciating by giving a like, or a heart icon, so that your audience feels appreciated by the creator.

4. Planned and specific content

Specific content will be very good for channel development, because content with one topic will make it easier for YouTube to recommend your videos to the right audience.

In addition to being specific, your video must also be planned, have more value compared to your competitors. Planning is very important such as preparing topics to be discussed, the process of taking pictures, editing and other processes.

Creating a planned video will help you in producing videos so you can minimize errors, to be more efficient. In addition, careful planning will be very useful for producing sustainable videos.

Try not to just make a video and then upload it without planning because this will be in vain, your time is wasted but there is no result. So try to make a plan in advance, want to discuss what, things to prepare and others.

One of the important things in planning is that you have to research keywords for the video that you will make. How to research keywords can use applications such as tubbebudy or other applications that support keyword research purposes.

5. Practice all tutorials on youtube

It is very important to learn how youtube works, youtube rules and other things. Many people are great in theory about youtube but never practice and apply it so this will be in vain.

You have studied various tutorials from the website, youtube or from anywhere and practiced, so that is one sign that your youtube channel will be successful.

Conclusion

Understanding about youtube seo is an obligation for novice youtubers to be able to enter channels, the metadata parts that must be optimized are the title, description, tags, and thumbnails. In addition, the thing to remember is to always use keywords in the title, description, and also tags.

Keyword research can be done using applications such as tubbebudy or without using an application, keyword research you can do both after making the video and before making the video.

There are 5 signs that a channel will be successful, including planned content, uploading videos regularly and other signs. Hopefully this article can help you to understand about youtube seo.

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